New media is a broad term generally applied to delivering information in a manner that utilizes modern technology. Today's technology allows for us to accomplish this in some exciting and efficient ways. Here are a few common examples:
Everyday, new ideas and technologies are being developed to take these concepts to the next level. Here are a few innovative ideas being used by organizations like yours today:
Everyone has a story to tell. Whether it's what your organization does to help people, how your company improves the productivity of your customers or why others should care about what you're doing. How you deliver that message to others matters - especially when you're trying to motivate them to do something like donate or buy your product. Utilizing new media allows you to deliver your story in an innovative and interactive way that an ever-growing audience responds to.
You've probably heard the staggering numbers about online and mobile tools. Facebook now has over 500 million users - which means that there are more people on Facebook than the total population of North America. While sheer mass is a good foundation - actual behavior is more important. Here are some statistics from a 2010 study that indicate why these massive foundations should have an impact on how you do business:
When I started my company over fifteen years ago, I began by convincing small organizations they could benefit from using personal computers and office networks. After that it was selling them on the importance of creating a web presence. Today, both of those ideas are second nature in running an organization of almost any size. In a similar way, the notion of using new media tools like YouTube, Facebook, Twitter and mobile phones seems to resonate more and more with people. However, many people hesitate because they're not exactly what sure "it" is and can't imagine using it. That's where I can help...
I've worked with organizations that have a budget of $15,000 develop a new media strategy that helped them achieve many of the same goals as the plans for $1M+ organizations I've worked with. In many cases - adopting a new media strategy proved more effective and less resource consuming than previous efforts to reach young people. Plus, many of these same strategies helped increase their credibility with other demographics responding to other outreach efforts.
Here are some ideas we can discuss and develop together: